When Gustaf Tenggren first arrived in USA in autumn of 1920 he started off in Cleveland, OH. But as his commissions got more frequent and his wages rose, he decided to try out the competition in the main media center, New York, NY. In 1923 he went there and already the first year he had seven book illustration commissions. But he also got into advertising illustration, and produced spectacular ads for a number of large campaigns. One of the most memorable was the Blue Moon Silk Stockings which was introduced in 1925 by Largman Gray Company. Their slogan was "Longer wear with every pair".
 |
| Blue Moon Silk Stockings, first published in 1925. |
The design with the girl on the moon was extremely popular and was used for boxes, posters magazine ads and even an adhesive transfer to put on your car. This girl was maybe one of the first pin-up girls, before the concept was even invented. It is still one of the most popular Art Deco designs to be copied to numerous bric-a-brac items for sale in tourist shops and on the Internet. Too bad no one knows the name of the artist nowadays.
 |
A scene from Atlantic City, 1927. The Blue Moon girl is mirrored on
the big sign on the house but the exposure is ultimate. |
Inga kommentarer:
Skicka en kommentar